YouTube Will Be Getting Rid Of The Google Annotation Feature Forever From January 2019
Published On:November 30, 2018
The video platform for everything and anything a consumer or a viewer can look for YouTube receives over 1.9 billion viewers on a monthly basis. YouTube is now trying to get rid of a feature that was annoying and interrupting throughout the videos and was majorly disliked by the viewer’s known Annotation. Annotation was a service that was run by Google and has been decided to be discontinued on YouTube. YouTube has declared that the service will no more be visible on the application or the website from 15th of January next year as well as all the annotation filters that have been applied at present will be removed from the application. The biggest video platform will end its collaboration with Google forever and will turn towards other tools and software like End screens or Cards in order to promote its videos and the content of the videos. The change will be pleasant for the viewers with improving all over viewing experience without any pop-ups and interruption on the screen, while many Youtubers will be unhappy and disappointed. The use of Cards and End Screens has made the usage of Google Annotation fall by over 70 percent and therefore the major step is taken by YouTube. The annotation was somehow discontinued in May in this year but it was still visible on the screens but that will totally change from January next year, as YouTube was not able to put another annotation service rather than Google, therefore, decided to remove the annotation feature at all. Previously the interruption was only limited to the desktops but with the usage of End Screens and Cards, it will also be visible on the mobile screens. The time when annotation feature became a part of YouTube in 2008 maximum videos were seen on the desktop but eventually 60 percent of the viewing time is spent on mobile phones, the annotation feature seemed useless. Another feature that made YouTube decline towards End Screens and Cards is that they are more engaging and also decrease the hard work as they are easier to create.
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